Local Heroes: Sabine Kriebel / SBIN*

The Altstadt Vienna lies in the middle of the trendy 7th district. Or as others call it: Boboville. Our portraits "local heroes" provide you with an insight of the real Vienna. Experienced by real Viennese. Our neighbours.



The Viennese fashion designer about pancakes and the "Wiener Schmäh" (Viennese sense of humor)



What do you like about the area? Why are you in the 7th district?

There is no other district in Vienna, that comprises fashion, design and decent places to eat in such way. Besides the big shopping streets, you can find a great variety of little shops with a very individual assortment. The Ulrichsplatz is a very lively, attractive place that brings together all sorts of people.


What are you selling? What is your passion behind it?

100 % Fashion & Design from Austria.

SBIN (from Sabine) is my very own fashion label and represents urban fashion from Vienna. I create simple, not playful pieces with a clear attendance and that certain something. The style is puristic, uncomplicated, easy to combine and made from high quality fabrics to be comfortable in. My collection and single items are made on site, in the gallery on the upper level, where my studio is situated. The store and work space are therefore under one roof.

Besides my own label, I also represent other Austrian designers of fashion, jewellery and accessories. My shop is a multi-label-store that offers a selection of appealing local design.


Word Rap about Vienna    

Only in Vienna:
The "weißer G’spritzter" (white wine with soda)
Lifeball & Operaball

Better somewhere else:
Lots of museums offer free entry e.g. in London. 

Sweet Vienna:
Pancakes with jam.
The best ice-cream outside Italy, for example at Schelato.

Hearty Vienna:
Gasthof „Zum Renner“ at Nußdorfer Platz in 1190

When it gets dark: 
in summer: sitting at Donaukanal
in winter: strawberry-punch at „Das Augustin“ in 1150

Not in any tourist guide
Blumengärten Hirschstetten in 1220 

Your favourite place: 
Augartenspitz in 1020    

The Wotrubakirche, the Café Demel, a jazz concert at Porgy & Bess

You can skip although in the guidebook:
Donau/Donaukanal shipping
Bermuda-triangle, a party area in the first district

What do you love about the city?
Vienna combines the conveniences of a major city with the straightforwardness of a small town. History meets modern design. The serenity that slows you down. The "Wiener Schmäh" (Viennese sense of humor).



Burggasse 22 

opening hours:

Tu-Fr  11:00 - 19:00

Sa: 10:00 - 17:00

more inspiration?