
Erich &
Ulrich
Local Hero Gerald Bayer
The gastro superstar on dancing in the afterlife and a sausage as a cultural asset. In our "Local Heroes" portrait series, Gerald gives us an insight into his personal Vienna.

What do you like about this area? Why are you in the 7th district?
The vitality and the drive. Everytime an old store or eatery shuts down, something new, innovative and cool takes its place. It is great to watch the area develop and improve.
Which products are you selling? What is the passion behind it?
Our passion is to create food and drinks with a wow factor. Our homemade flatbreads and the breakfast at ULRICH have made it into the New York Times! You certainly have to try them.
ERICH spoils you with seasonal tacos, vegetarian and vegan bowls and, of course, our selection of Gin Tonics.
Only in Vienna
The World cultural heritage: KÄSEKRAINER! – at your favourite Würstelstand.
Better somewhere else
To start a business as a young entrepreneur without going through the bureaucracy madness or jungle of municipal authorities.


Sweet Vienna
VEGANISTA EIS – the best ice cream in the northern hemisphere! My favourites: chocolate brownie/ strawberry-agave/ cookies / Eismarillenknödel
GUERILLA BAKERY: sugar orgasm caused by the „fake Sacher“ or Milchschnitte. So good, it will bring you to your knees.
Hearty Vienna
When it gets dark
TANZCAFE JENSEITS: whenever you feel like dancing!
Always a good vibe: LE TROQUET, run by two French originals
Life sessions at UNGARGRILL: CULT!!
Not in any tourist guide
BERLINER DÖNER at Westbahnstraße/Zieglergasse
For the city’s best Kebab, the bread is homemade on the premises!
Your favorite place
The Sankt Ulrichsplatz:
Sledding in winter
A water slide in summer
Eating a Veganista ice cream cone on the church steps
Shopping at EIGENSINNIG or BURGGASSE 24
Beer & (tabletop-) soccer at MORGENSTERN
Chilling in the sun at ERICH & ULRICH
Must-see
Inhale the spirit of Vienna during a walk from MuseumsQuartier to the St. Stephen’s Cathedral.
You can skip although in the guide book
Naschmarkt on a Saturday. It’s way too crowded.
What do you love about the city?
It’s the combination of the old and the new. On the one hand, an overwhelming history and tradition, on the other hand a young creative crowd and innovation. Both lead to a comfortable tension, that is great to live in.
ULRICH
St. Ulrichsplatz 1
www.urlichwien.at
Opening hours
Monday - Friday 8am - 2am
Weekend, public holiday 9am - 2am
ERICH
Neustiftgasse 27
www.erichwien.at
Opening hours
Monday - Sunday 9am - 2am
Fotos © ULRICH / ERICH

